Before & After: The Impact of Packaging Optimization
Packaging is more than just a box—it affects cost, shipping speed, storage, and the overall customer
experience.
At Best Box Store, we helped a growing cosmetics brand transform their packaging and saw impressive
results.
Here's a real-world before-and-after case study that shows just how powerful optimization can be.
Challenge: Inefficient Packaging Slowed Down Growth
Our client was using oversized boxes for every order, regardless of product size. This resulted in:
• High shipping costs due to dimensional weight
• Increased product movement and damage during transit
• Extra packing time and material waste
Before: Oversized box with excess void fill and inefficient layout.
Our Packaging Optimization Solution
We introduced three key changes:
1. Right-sized mailer box for small orders
2. Custom insert to hold products securely
3. Reduced filler by 80% and eliminated shipping damage
After: Right-sized packaging with custom insert—clean, secure, and cost-efficient.
Results at a Glance
Shipping Cost (Avg): $5.10 → $3.75
Fulfillment Time: 3 mins/order → 1.5 mins/order
Product Damage Rate: 4.2% → 0.5%
Customer Satisfaction: 84% → 96%
Why It Matters
Smart packaging creates real savings and customer loyalty. In this case, better structure led to
faster packing,
lower freight costs, and a more premium unboxing experience.
Need help optimizing your packaging? Let’s talk →